Written by Megan Renner, guest blogger, US Breastfeeding Committee
For breastfeeding mothers and advocates, this August 1 means more than the usual start of World Breastfeeding Week and National Breastfeeding Month. It is also the date after which new health plans will be required to cover breastfeeding support, supplies, and counseling without a co-pay, coinsurance or deductible. (Read an explanation of how this takes effect.)
Every year roughly four million women give birth in the United States, and more than three out of four of them start out breastfeeding.i Study after study has affirmed the value of breastfeeding in protecting both mothers and children from a host of acute and chronic diseases and conditions.ii It saves billions in health care costs.iii Breastfeeding mothers also report feeling more closely bonded with their babies—a factor which may lower the risk of postpartum depression.
But many women who choose to breastfeed have to stop sooner than they want to (or are discouraged from even starting), due to a number of barriers, including lack of knowledge, social norms, poor family/social support, lactation problems, returning to work or child care, and deficits in health services.
Women who encounter lactation problems early on, who experience concerns about milk supply, or who receive conflicting advice from their health care providers are less likely to continue to breastfeed without professional assistance. Now, thanks to this new coverage, many more families will have access to comprehensive lactation support and counseling by a trained provider during pregnancy and in the postpartum period, regardless of their ability to pay.
We know that 70% of families with children have either a single parent who works or two parents who both work.iv Nearly 4 out of 10 women serve as the primary breadwinner in their familiesv, and returning to work is continually cited as a primary reason for early weaning. When mother and child are separated for more than a few hours, the mother must express milk to maintain her supply and avoid complications. Again, thanks to this new coverage, the cost of breast pump rental and supplies will no longer stand in the way of breastfeeding success when mothers must be separated from their infants.
Surgeon General Regina Benjamin has called on the entire nation to support the removal of barriers that can stand in the way of a mother reaching her personal breastfeeding goals. The Surgeon General’s Call to Action to Support Breastfeeding is an unprecedented document from the nation’s highest medical source, based on the latest evidence about the health, psychosocial, economic, and environmental effects of breastfeeding.vi In it the Surgeon General calls on health care providers, employers, insurers, policymakers, researchers, and the community at large to take 20 concrete action steps to support mothers in reaching their personal breastfeeding goals. The new Women’s Preventive Services coverage contributes toward the implementation of actions in at least three of the six sections of the Call to Action (mothers and families, health care, and employment).
While the barriers to breastfeeding success are very real, the solutions are known and increasingly within reach. The Women’s Preventive Services coverage of breastfeeding support, supplies, and counseling is now an established part of the expanding “landscape of breastfeeding support.” This is a tremendous step forward on our journey to ensure that all mothers have the support they need and deserve to reach their personal breastfeeding goals.
To learn more about actions to support breastfeeding families across the country, join the conversations on Facebook and Twitter August 6-31 for the "Everyone Can Help Make Breastfeeding Easier": 20 Action in 20 Days campaign.
The United States Breastfeeding Committee (USBC) is an independent nonprofit coalition of more than 40 nationally influential professional, educational, and governmental organizations. Representing over one million concerned professionals and the families they serve, USBC and its member organizations share a common mission to improve the Nation’s health by working collaboratively to protect, promote, and support breastfeeding. For more information on the USBC, visit www.usbreastfeeding.org.
i Breastfeeding: Data and Statistics: Breastfeeding Report Card—United States, 2011. U.S. Department of Health and Human Services, Centers for Disease Control and Prevention Web site.
http://www.cdc.gov/breastfeeding/data/reportcard.htm. Accessed July 27, 2010.
ii Ip S, Chung M, Raman G, Chew P, Magula N, DeVine D, Trikalinos T, Lau J. Breastfeeding and Maternal and Infant Health Outcomes in Developed Countries. Rockville, MD: Agency for Healthcare Research and Quality; 2007. Evidence Report/Technology Assessment No. 153.
iii Bartick M, Reinhold A. The burden of suboptimal breastfeeding in the United States: a pediatric cost analysis. Pediatrics. 2010;125(5):e1048-e1056.
iv Taubman P. Free Riding on Families: Why the American Workplace Needs to Change and How to Do It (issue brief). Washington, DC: American Constitution Society; 2009.
v The Shriver Report: A Study by Maria Shriver and the Alzheimer’s Association. The Shriver Report Web site. http://www.shriverreport.com/index.php. Accessed November 16, 2009.
vi U.S. Department of Health and Human Services. The Surgeon General’s Call to Action to Support Breastfeeding. Washington, DC: U.S. Department of Health and Human Services, Office of the Surgeon General; 2011.