2012. The Countdown Begins.
On March 23, 2012, we celebrated the second anniversary of the new health reform law, the Affordable Care Act, and Raising Women’s Voices for the Health Care We Need launched the Countdown to Coverage campaign.
Countdown to Coverage is a campaign to help women understand the concrete ways that the Affordable Care Act is helping us take huge strides forward.
The law is already helping women and our families stay healthy:
- making cancer screenings affordable by eliminating the co-pays.
- ending unfair insurance denials by telling insurance companies they can’t deny coverage to our children.
- ensuring young adults have health care coverage by allowing them to stay on family health insurance until age 26.
The law will continue helping women through 2014 and beyond:
- increasing our access to a robust list of preventive services, including contraception, by eliminating additional cost-sharing.
- stopping discrimination by telling insurance companies they can no longer charge women higher prices than men or deny us for pre-existing conditions.
- guaranteeing coverage for prenatal and maternity care.
2012 is a critical year for women’s health care because starting on August 1, insurance companies will have to begin covering women’s preventive care without extra charges. And after that, as new plan years begin, more and more women will gain new access to affordable preventive health care.
The Countdown to Coverage campaign will create a sense of momentum, recognizing today’s gains and anticipating what’s to come.
Our campaign kick-off week was March 19-23, with community launch events and a focused social media push. As we continue to countdown to coverage, our activities will link to women’s health calendar hooks – Mother’s Day, disease awareness months, back to school – with a particular drum beat building in July toward August 1 and beyond!
If you are interested in participating or learning more about how you can become involved with Countdown to Coverage, please fill out this form